Sentiment is everywhere in marketing. It’s what many companies are actively measuring and reporting back to their clients–and companies are spending millions in social listening, which is said to auto-capture the sentiment being shared online. But how does sentiment differ … Read More
Because of a lack of adequate, clear, and coherent means of conveying and understanding feelings, those interested in how individuals and groups of people feel and behave, lack adequate tools to capture and measure emotion. This is true particularly with respect to specific types of feelings and their intensities.