Morphii Featured on Hypepotamus

Hypepotamus, if you don’t know, is a site that features startups in the Southeast region–covering everything from tech, to big data, to social good. The site has recently published a great article about Morphii and how using morphiis can help … Read More

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Morphii Science Studies: Now & Future

The Morphii science labs are humming these days.  After learning that morphiis seem to be more fun and more helpful than emojis or simple descriptive words for reporting emotional reactions to brand-related social media images in a recent study conducted by … Read More

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The Problem with Star Rating Systems, As Told By Uber

If you’ve traveled to or lived in a big city in recent years, chances are you’ve taken an Uber. The app functions so seamlessly. Before you know it, there’s a car at your front door ready to take you wherever. … Read More

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Emojis Increase Open Rates on Push Notifications

  Chances are that you have a love/hate relationship with push notifications. The world is literally at your fingertips, but sometimes the buzzing is incessant. However, did you know that according to a recent study from Social Media Explorer, the … Read More

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Can We Make Real Connections on Digital Platforms?

The internet allows us to reach, yes – but connect? Meh. Being understood is one of the most powerful things that can happen to any of us. It is critical to our health and well-being. But misunderstandings are commonplace, much … Read More

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Morphii Meets Higher Education

The Morphii platform has birthed another engaging and useful tool: Quirii. It’s a simple way to set up a survey by specifying a video, image, or text target to allow people to react with morphiis representing one or more feelings. It … Read More

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How Emotion Differs from Sentiment

Sentiment is everywhere in marketing. It’s what many companies are actively measuring and reporting back to their clients–and companies are spending millions in social listening, which is said to auto-capture the sentiment being shared online. But how does sentiment differ … Read More

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How Morphii Can Help Patients on the Autism Spectrum

A recent Scientific American article describes some new research suggesting that autistic children do not so much avoid eye contact as they find it of little interest. That is to say, new evidence suggests that autistic kids perhaps do not … Read More

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Six Ways Morphii Can Improve Healthcare

As the world grows smaller and smaller due to digital influence and the global economy, it can become increasingly difficult to express ourselves when it matters most. At Morphii, we know that healthcare professionals need help understanding their patients, and … Read More

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Unicode Rolls Out New Emoji: What Made the Cut

You’ve been waiting your whole emoji life for the avocado. And now it’s coming. In addition to the ever-popular fruit (yes, an avocado is a fruit; we googled it), they’ve released a fox face, an owl, drooling face, a pregnant … Read More

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