What We Learned from Emojicon

Emojicon. Now there’s something you probably didn’t know would one day be in your vernacular. But it happened last month in California. And here are a few interesting takeaways that had us excited for the future of digital communication: New … Read More

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Why the Mavericks at Lafitte Productions Chose morphii

“Sizzle reels” deserve better than Likert scales.   We’re pretty excited around the office, as we await the results of a cool initiative we’ve launched with a local group that is pitching their idea for a new TV show.  The … Read More

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morphii Lets You Throw Shade in a Text

A wonderful article here tells us how many of us are using the phrase, “throwing shade” incorrectly.  It’s really worth a read, as there’s more history there than you might imagine.  A lot more than meets the eye, if you … Read More

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Signals, Noises & Feelings (Oh, my!)

As a rule, people like to be understood rather than misunderstood. But in digital communications, particularly where it comes to feelings, it’s often quite difficult to communicate clearly, and to be understood accurately. Sure, typing three angry face emoji in … Read More

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Why Emoji Representation Matters

Did you know that 90% of all online users use emoji to communicate? These little emoticons–whether it be facial expressions, clinking beer mugs or adorable animals–have completely changed the way we communicate. Our society is beginning to use fewer words … Read More

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We Feel You – Measurement

Because of a lack of adequate, clear, and coherent means of conveying and understanding feelings, those interested in how individuals and groups of people feel and behave, lack adequate tools to capture and measure emotion. This is true particularly with respect to specific types of feelings and their intensities.

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We Feel You

Though the digital world increasingly allows us to communicate and share our experiences, we all still struggle to express ourselves and understand one another effectively in the most basic of human languages — emotions.

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