Make feedback fun, interactive, and precise—with Morphii.
With limitless possibilities, there are 3 common applications of Morphii:
Market Research
Market Research
Brand Health / Product / Service / Messaging & Concept Testing among traditional consumers
Community Research
Community Research
Engagement / Retention / Learning & Development, etc. among non-consumer groups (Employees, Students, Patients, Constituents...)
User Experience
User Experience
UX / UI / Digital Design Effectiveness & Engagement
Power Up Your
Market Research
Measure, act and continuously improve experiences with your brand, products and services:
- Testing (new concepts, messaging and strategies)
- Customer Journey Capture (X-Data capture suited to critical touchpoints)
- Emotional Benchmarking (your product service over time & compared to other products/services)
- Causal Analysis (studying behavioral cause and effect in relation to reported experience)
- Augment & Affirm Other Data (Add perspective to quantitative data, Inspire more, more useful open feedback for context and confidence)
And so much more …
50x More Effective at Predicting Negative Consumer Behaviors
Augment “Likelihood to Recommend” to ACT on negative consumer feedback & predict behaviors.
97% of Callers Experience Improved Disposition
Measuring the Service Experience for Listeners On Call
Morphii not only drastically improved survey engagement, it enabled us to do what every company desires to do; link emotional responses to behavior – allowing us to prioritize and focus spend where it mattered most to our customers.
Jamie Thompson – CX Practitioner, Global Telecom
Tune-in to Your
Community
Understanding individual and collective experiences (employees, students, patients, donors or constituents) through real-time pulse checks or classic surveys in order to improve:
- Engagement
- Retention and Loyalty
- Development/Learning Opportunities
- Diversity, Equity & Inclusion Efforts
- In-the-moment Virtual Communications
And so much more …
Platform Delivers Predictive/Prescriptive Insights to Improve Retention in Healthcare
The annual rate of CNA turnover is 129%
Straightaway (a Relias Company) embeds the Morphii Widget directly into their solution to conduct check-ins with CNAs. The platform drives real-time notifications through its dashboard to proactively address churn risk.
Insights Deliver for Pizza Franchise by uncovering what’s actually driving turnover
Partners: Franchise of American Multi-National Chain
Problem: Misunderstood turnover stimulus among Service Level Employees
Finding: Turnover problem stems from issues among Assistant Managers. 76% of them are likely to stay … but, 50% of them are frustrated or disengaged
NCQA Prevalidated for Patient Centered Medical Homes (PCMH)
The National Committee for Quality Assurance (NCQA)’s PCMH Prevalidation evaluates related health technology solutions providing functionality that completely meet or support factor-level requirements within applicable NCQA PCMH Standards. Practices that use an NCQA Prevalidated system with autocredit awarded to a factor do not have to submit documentation for that associated factor within their PCMH Survey.
It’s as if using Morphii to express the intensity of their feelings made respondents think more critically about their experience, and want to tell us more.
Morphii Research Partner
Empower Your
User Experience
A critical component of any digital strategy. Whether you’re play-testing game features or ensuring your website or app is achieving its intended purpose, correlating user behaviors with user experiences makes iterating and improving more efficient.
Capturing Morphii X-Data can contribute in multiple ways:
- Augment/Affirm CSAT and/or Likelihood to Recommend with more organic touchpoints for efficient, engaging, cohesive measurement
- Capture more relevant data over time/user journey to better understand and predict UX
And so much more …
APPLICATION EXPERIENCE
Capturing if someone is confused, bored, excited, or otherwise lets you know what’s winning or losing their engagement and gives you experiential context to iterate and optimize your digital experience.
Fun Fact
Finalist: ADP Hack-Day
Payroll Innovations (PI) UX Team
Integrated Morphii in winning Pay Transparency Study
in Charleston, SC.