Morphii Makes Surveys More Engaging & Efficient
Internal studies show that Morphii achieves 21% Net Improvement over competing methods to secure engagement beyond survey. THE PROBLEM Let’s face it—surveys are generally boring. …
Studies
RESEARCH: Navigating User Experience in Pursuit of Actionable Employee Experience Data
With digital communications replacing in-person channels almost overnight, capturing the most accurate and digestible Experience Data (X-Data) in real-time has never been more important. Workforce Engagement …
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Morphii® X-Data Improves Employee Experiences at Pizza Franchise
The Vice President of Human Resources for a large pizza franchise (part of an American multinational chain) couldn’t figure out why so many of their …
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What is more telling—a feeling or a forecast? Morphii Demonstrates More Actionable Outcomes than a Leading Rating System
Emotion Insights suggest that 56% of respondents fell into misleading NPS categories in a recent study. The Business Problem NPS®️ gained notoriety for efficiently garnering …
Morphii’s® Emotion Insights Explain “Promoter” Inconsistencies for Outdoor Remodel Industry Leader
3 out of 4 NPS® “Promoters” Actually Reported a Less Energized Emotion In retail and other direct-to-consumer markets, it is common for companies to use …
Emotional Response Enables Better Customer Retention: How to Go Deeper with your CX Metrics
3 out of 5 of NPS® “Detractors” Actually Report an Efficiently Addressable Emotional State. Consumer experience and research departments are often tasked with developing a …
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