The Morphii Blog

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Emojis Increase Open Rates on Push Notifications


Chances are that you have a love/hate relationship with push notifications. The world is literally at your fingertips, but sometimes the buzzing is incessant. However, did you know that according to a recent study from Social Media Explorer, the use of emojis increases the open rates of push notifications from 2.44 to 4.51%.

Part of the reason? Emoji usage has skyrocketed 163% in the last year. Marketers are clueing in on the fact that images and pictorial representations are even more powerful than words for millennials. Need more proof that millennials love emoji? They spend 20% more time in apps that utilize them.

Emoji are great, but Morphii is better. Morphii is backed by science, easily integrated into all kinds of platforms, fun to use and customizable. Learn more about our faces, technology & applications.

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