The Morphii Blog

Check out the latest and greatest thought leadership from the Morphii team.

Tech for Self-Expression Making Great Impressions

Morphii’s Quarterly Insights Blog synthesizes the latest news from Vizbii Technologies, Inc. with Industry Insights and Experience Management Trends.

Morphii Awarded Most Innovative Emotion Tracking Software Solution, 2021 by Corporate Vision

We are thrilled to announce that Morphii has been included in the latest issue of CorporateVision magazine as its winner for “Most Innovative Emotion Tracking Software Solution.” Read the full article in their latest issue

Vizbii Technologies, Inc. Recognized Among 30 Fastest Growing Tech Companies by Silicon Review 

Morphii® technology is helping organizations of all sizes, across industries better understand the experiences of their customers, employees & patients. As a reward for our hard work, Vizbii caught the eye of Silicon Review. Read the full interview with Vizbii CEO, Julie Moreland

GreenBook Recognizes Vizbii Technologies, Inc as a Company to Watch, Publishes Morphii Research

Research published by Greg Haudek and Liz Gurley (Vizbii’s Senior R&D Advisor and Director of Product Marketing, respectively) caught the eye of the famous MRX blog site and publisher of GRIT Report. 

Their work demonstrates how Intensity isn’t a “nice to have” Feature of X-Data; it’s a critical predictive indicator. Interpreting and categorizing consumer experience through sentiment scales and open-feedback channels does provide valuable insight, but … can also paint an incomplete and ambiguous picture, while putting undue burden on the consumer.

INTENSITY matters. As a matter of fact, capturing intensity improves the predictive accuracy of experience types by at least 60% 

Morphii provides an interactive feedback experience that captures and quantifies the intensity of qualitative experience types–reducing the “lift” for consumers while elevating the capacity of AI/ML with more predictive data. Read the full report on the GreenBook Blog


LOC reached out. Morphii responded.
Callers were the real winners.

Listeners On Call (LOC) is a Listening Platform committed to connecting anyone, anywhere, anytime with someone who shares a related personal experience in a non-clinical and anonymous setting.

Listeners do exactly that…listen. They aren’t there to coach or counsel–only to ensure that Callers feel heard. By facilitating the match between Callers and Listeners, LOC aims to positively impact the disposition of callers, whether they are struggling with isolation, challenging family dynamics or stress, or if they simply need to vent.

LOC partnered with Morphii to measure the impact of their listening service on Callers to find out how they’re doing. The result: 97% of callers experienced improvement.

By the #’s

40% of insights professionals are experimenting with causal analysis models.

Emerging & established methods used by at least 4 in 10 insights and analytics pros divide neatly into two groups: analytics and digital data collection.

“The “analytics” methods focus on realizing more value and efficiency from data via analytical approaches … and include a new entrant: causal analysis (40% use overall, +10% increase from 2019).

Digital data collection methods, on the other hand, are all about using new tools to enable more efficient and agile digital data collection.”

SOURCE: GreenBook Research Industry Trends (GRIT) Report, Insights Practice Edition 2020

Well Said

“Effective and competitive experience design goes way beyond CX and UX. For it to work, experience design needs to focus on constant inspiration, purposeful innovation and meaningful implementation.”

Patricia Houston, MMR Live
Morphii Partner & Advocate

Their PerspeXtive

“The Great Recession (2007 to 2009) was the last period of significant disruption for our industry. Those challenging times resulted in the initial shift to digital data collection, immense price pressures on suppliers and unbridled consumer adoption of mobile and social media platforms.

Those changes have continued to escalate over the last decade. Arguably, we are now in a similar scenario. GRIT data appears to indicate that it is reasonable to expect the dynamics now playing out will have a long-term impact. We will likely be forced to recognize many of these ‘emerging methods’ as the ‘established methods’ as they become the norm.”

SOURCE: GreenBook Research Industry Trends (GRIT) Report, Insights Practice Edition 2020

Qualtrics Identifies Post-Pandemic Consumer Behavior Trends

“Experience Management (XM) needs to be a discipline that’s ingrained within every operating process and function, from product development to brand marketing.” 

Bruce Temkin, XMP, CCXP Head of Qualtrics XM Institute

It’s Time to Shift How We Think About Emotion and Journeys

“First, we need to go beyond just equating emotion with delight and create experiences that maintain an optimal ratio of positive to negative emotions to shape memory. Second, we need to understand the emotional makeup of journeys — the baseline, curve, and punch. The baseline is the emotion people arrive with. The curve is the emotional arc of the journey. The punch is the story we tell ourselves (and others), the scripts we write to make sense of the experience we had.”

Joana de Quintanilha – Forrester
VP, Principal Analyst

Artificial Intelligence is Misreading Human Emotion

Whereas facial recognition attempts to identify a particular individual, affect recognition aims to detect and classify emotions by analyzing any face. These systems already influence how people behave and how social institutions operate, despite a lack of substantial scientific evidence that they work.”

Kate Crawford Research Professor at USC Annenberg & Senior Principal Researcher at Microsoft Research

The Wellbeing-Engagement Paradox of 2020

“When managing remote teams during the pandemic, leaders need to capitalize on the advantages of working from home, while actively working to reduce sources of exceptional stress and worry.”

Ben Wigert, Sangeeta Agrawal, Kristin Barry & Elly Maese – Gallup Workplace Management

Contact us for more about the X-Factor in capturing X-Data, Morphii.

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