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The Morphi Blog
Check out the latest and greatest thought leadership from the Morphii team.
What is more telling—a feeling or a forecast? Morphii Demonstrates More Actionable Outcomes than a Leading Rating System
Emotion Insights suggest that 56% of respondents fell into misleading NPS categories in a recent study. The Business Problem NPS®️ gained notoriety for efficiently garnering
3 out of 4 NPS® “Promoters” Actually Reported a Less Energized Emotion In retail and other direct-to-consumer markets, it is common for companies to use
3 out of 5 of NPS® “Detractors” Actually Report an Efficiently Addressable Emotional State. Consumer experience and research departments are often tasked with developing a
NPS® is a registered trademark of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.