Morphii® provides an engaging way to capture more accurate Experience Data (X-Data) from your audience, customers, users, etc.-bringing you data you can actually use about what people are feeling, and how intensely, as they interact with your website, content, products, and/or brand.
Morphii minimizes bias and the need to interpret ratings, by provoking more authentic X-Data from the majority, not just outliers. And, intensity data elevates predictive capacity, helping you forecast their next move. Plus, with Morphii Pro Plugins, you have access to invaluable open-ended text feedback, provoked and enhanced by Morphii’s digital mirror effect.