More participation.
More precision.
More efficient to action.
Morphii.
What is Morphii?
Morphii is a visual scale built to capture emotions & other human experiences in real-time.
- Integrates seamlessly into digital touchpoints
- Acts like a digital mirror
- Captures experiences using facial display science
- Allows people to reflect what they’re feeling and how intensely
- Indicates likely behaviors so you can take action & optimize journeys
Morphii Impact:
>
60
%
improvement in predictive accuracy
50
x
more effective at predicting negative behaviors
2-
4
x
more effective at provoking feedback
21
%
net improvement in engagement
Morphii's track record for outperforming other experience scales and methodologies on engagement, and its ability to expedite and enhance predictive capabilities made the decision to move forward an easy one.
How it works:
Morphii drives your feedback strategy anywhere you make digital connections…
Morphii applications are limitless. The most common are:
- Market Research for brand health, product/service experience, concept testing and more.
- UI/UX Research for understanding digital experiences with your websites and applications.
- Community Research for understanding specific groups like employees, students, constituents, etc.
