Harness the Power of Emotion Science

For your customers, patients, employees, and more

Emotions influence motivations that drive behaviors.

Morphii founder Dr. Brian Sullivan speaks on the power of emotion at TEDx Charleston.

Dr. Brian Sullivan speaking at TedX Charleston
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Sentiment, NPS and 5-star ratings are limited.

Morphii goes beyond existing tools to give you actionable insights rooted in the emotion science.

Morphii works in 3 easy steps:


Get our tools

Download one of our widgets, SDKs, and more!


Plug into your existing applications

Collect emotional responses from your customers, employees, and patients.


Display actionable insights in your dashboard

Learn through insights and analytics via our APIs.

Morphii in Action:

61.2% of NPS® “Detractors” actually report an efficiently addressable emotional state

Before: Using Net Promoter Score®​

A leading global telecom provider’s NPS® data defined 30.3% of their surveyed customers as “Detractors.” Frustrated by this, they asked:

  1. Can we address detractors?

  2. If so, how do we identify those individuals who are most efficiently addressed?

After: Using Morphii Technology and the CX Morphii Insights Model (MIM)

“Promoters,” “Detractors,” and the often-disregarded “Passive” groups were recontextualized by their emotional responses into groups that provided more efficient, leverageable action.

NPS Ratings by Percentage of CX MIM Category

We uncovered that 61.2% of their so-called “Detractors” actually fell into efficiently addressable CX MIM categories: Passive Negative and Neutral.

The emotions revealed by these groups offered the greatest efficiency for improving brand experience and a premier opportunity for growing and retaining revenue.

“Detractor” NPS Ratings by Percentage of CX MIM Category

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