In today’s fast-paced customer experience landscape, organizations are always looking for fresh and innovative ways to engage with their stakeholders and drive stronger relationships. And getting real-time, accurate experience data is crucial for the success of any organization.
Yet traditional metrics like Net Promoter Score (NPS)® and other Likert ratings often miss capturing the nuanced experiences of the 'silent majority'—those customers who experience something other than extreme negative or positive and typically are not motivated to share anything.
In this 2-minute video, I explore this challenge and how innovative engagement tools like Morphii® are disrupting the survey and feedback industry.
Conclusion:
Morphii® captures and quantifies both the type and intensity of experiences, generating highly accurate and actionable experience data in real time. It also acts as octane for your AI models! Morphii® is 60% more accurate at identifying negative behaviors than NPS®, check out the research here.
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